Bolts from the blue

In the BlueChip team you’ll find all the things you’d expect from a world class financial services communication firm … like a net promoter score of 81%. Okay that’s almost unbelievably high. It clearly didn’t happen by doing the same things, the same way, as others in our space do. So what do we do differently? As a client or colleague we’ll tell you what you need to hear (we call this the kind truth), not just what you want to hear. We’re incredibly democratic and we play to our strengths. We don’t carry passengers. Those values are reflected here, where we share insights gained from working with the world’s best financial services brands on their communication. Please join the conversation.

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Putting out wildfires: Three things to remember in a crisis
BlueChip recently attended the Walkley’s CommsDirect conference. The day-long event was focused on content as the ‘connective tissue’ for today’s audiences. Passive consumption is a feature of the past and brands need to interact with their customers to get the best results. The day was broken up into six panels, each focusing on a different theme. Our read more
Regional geopolitical stability and the regulators
Miss the FSC Conference or want a recap? Here’s the nutshell version of day one Many in the fin read more
Disruptive thinking in financial services: first stop Cairns
I’m not sure if Dr Michael Hewitt-Gleeson can teach me to think in under an hour at next week read more
Reputation enhancement – back to basics
BlueChippers recently attended the AMR Corporate Reputation breakfast, where host and AMR Gener read more
The Normal Person’s Guide to FoFA & FSI
Australia’s Future of Financial Advice (FoFA) reforms process has had more twists than an alpi read more
Measuring your content marketing success
  We’re 10 days into the new financial year. No matter when it falls for you and your organisa read more
Digital brand leadership: the new price of a ticket to the game
“Social media isn’t about creating a great brand. It’s about acting as though you already read more
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