Bolts from the blue

In the BlueChip team you’ll find all the things you’d expect from a world class financial services communication firm … like a net promoter score of 81%. Okay that’s almost unbelievably high. It clearly didn’t happen by doing the same things, the same way, as others in our space do. So what do we do differently? As a client or colleague we’ll tell you what you need to hear (we call this the kind truth), not just what you want to hear. We’re incredibly democratic and we play to our strengths. We don’t carry passengers. Those values are reflected here, where we share insights gained from working with the world’s best financial services brands on their communication. Please join the conversation.

To subscribe to our blog click here

Why content marketing is more than just marketing content
This week’s blog comes from content marketing and communications strategist, Kevin Cain, who has spent his career working in the financial services and consulting industries. Kevin consults to businesses on strategic content marketing and communications issues. When people hear the term content marketing they typically think of white papers and website copy, read more
The two best things you can do to improve your marketing results
I admit it. It's true. I've spent as much time as any marketer justifying my role. And often I'v read more
Former PM Julia Gillard’s three lessons for women in leadership
One thing no one can take from Julia Gillard is that she was Australia's first female Prime Ministe read more
Three hard questions to ask about your financial services homepage
Three hard questions to ask about your financial services homepage And how to drive commercial r read more
What Kevin Spacey said about content marketing
What Kevin Spacey said about content marketing His top three tips for marketers and how they app read more
How to build long-term customer relationships: start with quality content and think digital!
The latest Digital Financial Services Summit was clear in its warning to financial services mar read more
Customer experience taking centre stage as a game changer for the financial services industry
  A key theme to emerge from this year’s Digital Financial Services Summit, is that custom read more
website by TWPG