Bolts from the blue

In the BlueChip team you’ll find all the things you’d expect from a world class financial services communication firm … like a net promoter score of 81%. Okay that’s almost unbelievably high. It clearly didn’t happen by doing the same things, the same way, as others in our space do. So what do we do differently? As a client or colleague we’ll tell you what you need to hear (we call this the kind truth), not just what you want to hear. We’re incredibly democratic and we play to our strengths. We don’t carry passengers. Those values are reflected here, where we share insights gained from working with the world’s best financial services brands on their communication. Please join the conversation.

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Budget 2015 – Good, bad or indifferent? 
Budget 2015 – Good, bad or indifferent?  Bluechip asks the experts There were no real surprises in last night’s Budget. Which was itself no surprise. Many of the major initiatives were announced last week, and the general consensus seems to be that Joe Hockey’s aim was as much about lifting the Coalition’s standing in the polls as it was about stimu read more
FSC Political Series Breakfast – 15 April 2015
Not keeping up with the raft of regulatory reform sweeping through the financial services indust read more
10 dos and 10 don’ts to optimise your content marketing
As a recent Comms grad I often find myself either constantly questioning my knowledge or in a st read more
The medium is the message … or is it?
The medium is the message … or is it? How to make digital strategies an integral part of th read more
The top five of the top five in content marketing 2015
Want to improve business results with a content marketing strategy? With the avalanche of opinio read more
Economic prospects for 2015
Yesterday the Financial Standard’s annual Chief Economist Forum signalled the real start to th read more
Financial services content marketing: how to give your audience the content it wants
Whether you are a super fund, fund manager, or a life insurer, the overarching imperative of a c read more
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