Bolts from the blue

In the BlueChip team you’ll find all the things you’d expect from a world class financial services communication firm … like a net promoter score of 81%. Okay that’s almost unbelievably high. It clearly didn’t happen by doing the same things, the same way, as others in our space do. So what do we do differently? As a client or colleague we’ll tell you what you need to hear (we call this the kind truth), not just what you want to hear. We’re incredibly democratic and we play to our strengths. We don’t carry passengers. Those values are reflected here, where we share insights gained from working with the world’s best financial services brands on their communication. Please join the conversation.

To subscribe to our blog click here

10 dos and 10 don’ts to optimise your content marketing
As a recent Comms grad I often find myself either constantly questioning my knowledge or in a state of wonder at the ‘real world’. And like so many graduates, the theory I learned at university isn’t always as compatible with the professional working world as my text books led me to believe. In saying that, any doubt that I’ve had has allowed me to appreci read more
The medium is the message … or is it?
The medium is the message … or is it? How to make digital strategies an integral part of th read more
The top five of the top five in content marketing 2015
Want to improve business results with a content marketing strategy? With the avalanche of opinio read more
Economic prospects for 2015
Yesterday the Financial Standard’s annual Chief Economist Forum signalled the real start to th read more
Financial services content marketing: how to give your audience the content it wants
Whether you are a super fund, fund manager, or a life insurer, the overarching imperative of a c read more
There’s more to PR than just media relations…
In the first few months of my career as a comms consultant, I believed that success for my clien read more
A round up of 2014: The year that was in financial services communication
By: Carden Calder & Natasha Drilon Last year we predicted what the year 2014 would bring read more
website by TWPG